Target store redesign
Below are a couple design changes I noticed while at the new Target store in the District mall in Tustin, California.
First thing I noticed was the redesign of the IN symbol located above and on the automatic doors at the store’s entrance. Excellent choice of color and shape, similar to a traffic light. The IN symbol is welcoming and easy to spot.
Of course, as I mentioned in an earlier post, UI Fails when the user is in a hurry - even the best designs occasionally fail.
Another thing I noticed was the new curb located at the front of the store (yeah I know, I’m weird for noticing these things). First I’ll show you the curb on the front of an older Target in Costa Mesa. As you can see, the original designers attempted to funnel cart pushing shoppers through the small rolled section of the curb. While this seems like a good idea, the design is prematurely forcing shoppers onto the dangers of oncoming cars.
A safer design would be a rolled curb that stretches across the front of the store, allowing shoppers to remain on the curb and rolling off as they get closer to their parking spot. Of course the designers of the new Target store thought of this.
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